For Tyler Webster, the road to business success leans to the right.

A 25-year-old Bowling Green native and Greenwood High School graduate, Webster has tapped into President Donald Trump’s support to fuel an online business called Drunkamerica .com, selling T-shirts and hats in quantities that are absolutely Trumpian.

This odd business plan may itself sound like the product of someone under the influence, but Webster has taken a perfectly sober approach to building his online empire.

Capitalizing on the reach of social media and the red-state popularity of Trump, Webster has earned liberal amounts of sales. And that’s a conservative estimate.

Fox News commentator Tomi Lahren has been spotted wearing one of Webster’s creations atop her blond locks. Donald Trump Jr. is among some half-million total followers on Facebook, Twitter and Instagram. NBC News has been in touch, wanting to interview Webster. Sales this year are expected to reach seven figures.

Huge.

But, much like the Trump presidency itself, unforeseen.

“This has grown into something I never expected,” Webster said recently as he sipped on an iced coffee at Spencer’s. “I thought I might get kinda big, but I never expected anything like this.”

Mitch Webster, Tyler’s older brother, disagreed.

“Nothing he has done surprises me,” Mitch Webster said. “He has always been good with computers and graphics. He has done some cool stuff with it. And there’s potential to do more than what he’s done.”

It all started when Webster was a student at Greenwood, dabbling in graphic design and forming the political ideology that drives his business success today.

He showed some talent as a teenager, designing the Gator logo for the Greenwood gymnasium. He studied criminology at Western Kentucky University, thinking he might go into law enforcement, but dropped out when his online business took off.

“It has been a crazy ride,” he said. “I basically taught myself everything about websites and online marketing. I watch tutorials online and learn by trial and error. Computers are about the only thing I’m good at, but it’s a good thing to be good at these days.”

That and stirring a political pot that was already close to boiling over.

Webster’s top seller is a hat with the words “Raised Right” alongside an image of the Republican Party’s elephant mascot. His hottest T-shirt bears the message “I stand for the flag and kneel for the cross.”

Such messages are tame compared to some that take aim at gun-control advocates, Hillary Clinton supporters and left-wingers in general. His social media posts can get over-the-top, but it’s all part of building a following for his products.

“I post what I believe in,” Webster said. “I don’t try to rile people up. I post what I like and what my followers like.”

He has stepped over the line a time or two, having some of his Instagram photos taken down for “not meeting community standards.”

“People will report my photos a lot,” he said, “but even the photos they’ve taken down I feel like didn’t cross any lines.”

Webster admits he’s trying to push the hot political buttons. That’s part of the business plan.

“I’m kinda controversial,” said Webster, who lives in Nashville now. “That’s why this has grown a lot. When something (political) happens, I hop on it right then, before anybody else. I get more followers and more activity on my website.”

But being a rabble-rouser wouldn’t by itself make Webster’s business successful. He has strategically contracted with apparel vendors in North Carolina, Texas and Washington state, giving him the ability to ship products quickly to anywhere in the country.

And he’s branching out, creating a second company called Militarynation.com that sells apparel, shower curtains, tumblers and pillowcases with conservative or pro-military messages and a third company called Jerseypros.com that carries sports jerseys with patriotic themes.

“I want to have multiple streams of revenue,” he explained.

Webster has even become something of a mentor to others looking to delve into the world of online retailing. Another Bowling Green native, Jacob York, turned to Webster for help in getting a business called Greaterhalf .com started.

“Tyler is one of my childhood friends,” York said. “When he got into Drunkamerica and I saw how he was able to acquire money using a cellphone, I reached out to him. He gave me a little advice, and my business took off.”

While he admits to sometimes staying up until 4 a.m. taking care of customers, Webster claims building a successful online business isn’t that hard.

“Most of it is done from my phone,” he said. “I do Facebook ads and email campaigns and try to target the right people. There are so many different ways to make money online. Anybody can do it nowadays.”

Webster is riding the Trump wave now, but big brother Mitch believes Tyler may have stumbled onto a career that will outlast the president.

“The beauty of what he has done is that it doesn’t have to end when Trump’s presidency ends,” Mitch Webster said. “There’s always going to be politics, something controversial that he can play off of.

“I would like to see him do more with it. He could use it to help people.”

– Follow business reporter Don Sergent on Twitter @BGDNbusiness or visit bgdailynews.com.