It’s called Giving Tuesday, and it could give many Bowling Green-area seniors and their families an avenue to help them deal with Alzheimer’s Disease and dementia.

Bowling Green’s Home Instead Senior Care is conducting a fundraising campaign in association with Bridgepointe at Village Manor, an assisted senior care and memory care facility in Bowling Green, to help Bridgepointe construct what’s called a sensory room.

“It’s a room for someone with Alzheimer’s or dementia, and it helps calm them and give them the appropriate amount of stimulation,” said Emily Harlan, Home Instead’s regional marketing specialist.

Harlan said the Home Instead Senior Care Foundation will match money raised on the Give65.org website toward the Bridgepointe project. The fundraiser, with a goal of $5,000, is being held as part of the national Giving Tuesday movement, Harlan said.

Giving Tuesday, which was established in 2012 as a movement to create an international day of giving at the start of the Christmas season, is held on the Tuesday after Thanksgiving.

Harlan said a Giving Tuesday partnership with Bridgepointe at Village Manor, which is part of the Christian Care Communities nonprofit, is a natural.

“We do a program called the Best Friends Approach to Caregiving,” Harlan said. “It shows you how to personalize your care for those with dementia. Christian Care uses the same program, so it was a perfect fit for us.”

The Give65 website said one new treatment method in memory care is a sensory room that combines gentle light, movement, music and tactile objects designed to either calm or stimulate residents. That website said sensory rooms “can enhance feelings of comfort and well-being, relieve stress and pain and maximize a person’s potential to focus, all of which help improve communication and memory.”

“We’re hoping to raise enough money to buy two sensory rooms,” Harlan said.

If the fundraiser’s goal of $5,000 is met Nov. 27, the Home Instead Foundation will match that for a total of $10,000.

“We’re trying to build up awareness so on the 27th people will donate,” Harlan said. “Our foundation will match the money raised in that 24-hour period.”