Healthy eating is trending nationally, and Bowling Green native Joshua Biggs is betting that will mean a healthy bottom line for his fledgling business.

Biggs, a 2008 Warren East High School graduate and a former competitive bodybuilder, is preparing to open a healthy-meals and supplement store called Fuel Nutrition in Buckhead Square on Campbell Lane.

“We’re a commercial meal preparation company,” Biggs said. “We provide healthy, great-tasting alternatives to drive-through fast food. We pre-portion our food to support weight loss and a healthy lifestyle.”

The Bowling Green store, to be located next to Great Clips in the Buckhead Square, will be the second Fuel Nutrition location. Biggs opened a Fuel Nutrition store in Portland, Tenn., last year and hopes to have his Bowling Green location open in mid-December.

Both locations look to cash in on a trend toward healthier eating. According to the Nutritional Products International research and consulting firm, natural and organic foods have experienced double-digit annual growth since 2014, far outpacing the food industry as a whole.

Biggs is happy to be part of that trend.

“I get to be in an environment that I enjoy,” he said. “I do diet plans for people and help them reach their goals. We’re actually geared toward the average person.”

While he promotes it as a health food joint, Biggs stresses that Fuel Nutrition won’t be serving up Tofurky and eggplant. The menu includes beef and chicken burritos, turkey burgers, sweet potatoes, various grilled vegetables and even steak. He estimates that his meals will cost between $7 and $9.

“We want to show people that it’s not hard to make healthy food that tastes good,” Biggs said. “We flavor our food with seasonings that don’t add calories and different vegetables that enhance the flavor.”

The 1,400-square-foot store will even offer smoothies and some desserts in partnership with a Hendersonville, Tenn., store called Healthy Body Bakery.

“All their baked goods are diabetic-friendly,” Biggs said. “They have cheesecake, brownies and cookies. They bake with organic sweeteners and use rye berry flour.”

Biggs said Fuel Nutrition’s meals will be prepared on-site and packaged in Tupperware-like containers for easy carryout, but the store will also have some seating.

Having the food prepared on-site is a plus, according to Morgantown native Ryan Hines, who makes a product that Biggs will carry at Fuel Nutrition.

“His meals will go over well in Bowling Green because they’re fresh,” said Hines, whose Auxology Labs company makes pre-workout supplements. “A lot of health-food meals are frozen, but Fuel Nutrition actually cooks them in-house.”

Biggs estimates that those prepared meals make up “90 percent” of the business at his Portland store. He hopes the Bowling Green store will do more business in nutritional supplements such as protein and amino acid powders.

“Most of our business now is in meals,” he said. “But I’m hoping to balance that out in Bowling Green. I think it’s more fitness-oriented than Portland. Our food is really good, but I want to grow the supplement business.”

Growth is already evident in Biggs’ business. Fuel Nutrition meals are being carried at two fitness centers in Hendersonville and at one in White House, Tenn. Now the bodybuilder is looking to build his brand.

“We’d like to have a third location within the next year,” he said. “I think we could potentially do another store in Bowling Green, maybe in the northern part of the county as it grows.”