Chris Houchens: Brand Zeitgeist

Marketing speaker and author Chris Houchens has released his latest book, “Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness”. This new business book reinforces basic marketing and branding principles and illustrates how businesses can use fundamental aspects of human nature to develop a brand strategy.

In Brand Zeitgeist, Houchens uses a wide variety of real world examples such as Zappos, the cola wars, Whole Foods, and even Santa Claus to provide a practical look at how businesses can use the zeitgeist, society’s constantly evolving collective consciousness, to build a brand and a long-term relationship with a dedicated group of customers. Southern Kentucky readers will recognize case studies that Chris has plucked from his backyard like Duncan Hines and the Corvette.

The book is available for sale at local independent booksellers, national retailers like Borders and Barnes & Noble, and online retailers like Amazon.com.

Houchens is in the midst of an online press tour which will culminate in an Amazon.com blitz on March 23rd. Houchens will begin a multi-city book tour in April.

Readers can keep up-to-date with events and find out more about the book at www.BrandZeitgeist.com.