Changes at Insight may soon affect BG

Published 12:00 am Wednesday, June 16, 2010

Warren County’s cable provider is going completely digital in some parts of the state with intentions to one day make that switch in Bowling Green.

Insight Communications is switching all its channels in Lexington and the northern Kentucky area from analog to digital. After the process is complete, those customers can access about 100 high-definition channels, will have faster Internet service and the option for caller identification on their TVs, said Jason Keller, public affairs director for Insight.

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“We haven’t started the upgrade in the Bowling Green area, but we are planning to do so in the near future,” he said.

The switch will take several months to accomplish in Lexington and northern Kentucky. After that, Insight officials will decide which area to target next, so it may be a while before Bowling Green residents notice a change, he said.

Still, when the upgrade occurs, customers will need to purchase a digital box or a mini-digital adapter, which will convert the signal and allow them to access their new, digital channels. Keller declined to comment on potential additional costs to customers.

But if customers already have a digital box – and 70 percent of customers in the northern Kentucky and Lexington areas do – “you will already be taken care of,” Keller said.

“We’re going to make it as seamless as possible for every customer,” he said. “We’re just now in the very initial stages of this project in Lexington and we are launching a very large marketing effort to make sure they understand.”

In the meantime, Insight will offer a smaller number of new high-definition channels to Bowling Green customers. Officials have not launched those channels and will soon announce that launch date, Keller said.

Insight’s upgrade is one of a slew of network announcements over the past few months.

Local television stations have switched from analog to digital signals as part of a mandate from the Federal Communications Commission.

Some local stations made the switch months ago, which prompted complaints from some customers, many of whom still used antennas. The switch requires those customers to purchase a converter box to view local stations.

WNKY, an NBC and CBS affiliate, was the last local network to make the switch. The FCC required that station, and 123 other stations, to wait until June 12 to give viewers more time to make necessary upgrades.

At the beginning of the month, satellite provider DISH Network expanded its services, offering five local channels. Customers can now get local channels, such as WBKO-ABC, WNKY-CBS, WNKY-NBC, WBKO-FOX and WKYU-TV, via satellite.

DISH Network is the first satellite provider to offer local channels in the Bowling Green area. While specific numbers were not available, several local residents have taken advantage of the new service, said Francie Bauer, spokeswoman for DISH.

“It’s been going really, really, really well,” she said. “We have seen a highly significant increase in the number of folks who have subscribed, and that’s not including the folks who have upgraded.”

The company also is looking to offer high-definition channels in Bowling Green, but it has not set a date for that expansion, Bauer said.

“Now we can start focusing on adding HD and going from there,” she said.

Insight decided to overhaul its analog system and make the digital switch because of high demand for faster Internet and more high-definition channels, Keller said.

“It’s a clearer picture, a better sound quality,” he said about high-definition TV. “It is absolutely the best way to watch television, and it is the number one thing our customers ask for each and every day.”