Each week, the Daily News profiles a locally owned business.

Name of business: Sherwood’s Guns

Location/address: 2777 Pioneer Drive, Bowling Green, KY 42101

Contact: 784-8777

Type of business: Firearms

Opened: April 2001, relocated Aug. 16

Owners: Sherwood and Dee Davis

Number of employees: Three

Specialties: Handguns, assault rifles

How did the business get started? On a shoestring, learning all we could.

What is your background? Sherwood is a retired Bowling Green firefighter who enjoys firearms and people. Dee is a retired commercial real estate agent.

What are your biggest challenges as a business? Continually acquiring firearms to maintain a large selection at the right prices and to be able to pass on great prices.

What is your business philosophy? Value. Value. Value.

What issues are affecting your industry? Politics, sagging economy and constant increase in prices of firearms.

What are the factors that make your business a success? We have a huge selection and great prices in a family atmosphere. We treat customers the way we would like to be treated.

How do you handle competition? We do not dwell on competitors; we simply manage our business.

What is your advice to someone thinking about starting a business? Do your homework, prepare and go for it.