It’s called extreme discounting, and it seems to be extremely popular with Bowling Green shoppers.

Dollar Tree, the Chesapeake, Va.-based chain of extreme discount stores that sell items for $1 or less, will open its third store in Bowling Green on Nov. 18. A Fortune 200 company that operates more than 15,000 stores throughout the United States and Canada, Dollar Tree is moving into the former Rite Aid building at 2380 Nashville Road.

The new store will join Dollar Tree locations at 600 U.S. 31-W Bypass and 1680 Campbell Lane.

The building at Nashville Road and Campbell Lane has been empty since September, when it closed as part of a retrenching that took place after Walgreens purchased 1,932 Rite Aid stores in 2017 and announced plans to close some 600 of them.

The Nashville Road Rite Aid was an obvious choice to close, being located across Nashville Road from a Walgreens. A Rite Aid store in Glasgow also closed this fall.

Operated as a Rite Aid since 2007, the 14,735-square-foot building will now join the fast-growing chain with the distinctive green signs and deep discounts on housewares, snacks, toys, books and various other items.

This store will be larger than the typical Dollar Tree, according to Kayleigh Painter, the company’s manager of investor and media relations. She said the stores are typically 8,000 to 10,000 square feet.

Having three stores in one city is not unusual for the chain, which also operates stores under the name Family Dollar. Owensboro, for example, has two Dollar Tree stores and a Family Dollar.

“It’s not unusual,” Painter said. “We operate multiple store locations in various markets across North America.”

The new Dollar Tree will continue the growth of the discount retailing chain. It reported sales of $11.08 billion for the first six months of the year, up from $10.57 billion for the same period last year.

Painter said the new Dollar Tree will employ “12 to 20” workers and will be open seven days a week.