Longtime shoe stores to combine, move

Published 9:48 am Friday, November 14, 2014

Hyder’s Shoes will soon get a new home and a new name in Bowling Green.

Hyder’s, a new and gently used shoe store for 35 years, will close its two Bowling Green locations and open one new store under the name Marti and Liz Shoes.

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Currently at 2945 Scottsville Road and 1525 U.S. 31-W By-Pass, Hyder’s will move to 1268 Campbell Lane – formerly Pepper’s Mexican Restaurant – in the next couple of months, said Judy Beaty, president of Beaty Shoes.

Beaty Shoes owns Hyder’s, Marti and Liz, Jay’s Shoes and Becky’s Shoes, according to beatyshoes.com. Sixteen store locations are in Kentucky, Tennessee and Georgia.

Beaty said the shoe business was a rough venture to embark on in 1978. She quit a job making $5 per hour – good money in the 1970s – along with her husband and brother. Beaty, her husband and their children, and her brother and his family, moved to Beaver Dam to start their first store. Beaty was making 35 cents per hour.

“We canned lots and lots of food (to take with us) because we knew it would be hard to make it,” Beaty said. She estimated that they canned 600 quarts of fruits and vegetables.

The second store opened in Bowling Green in 1979. Beaty said at the time, she was still nervous about their future.

“I found my first gray hair in the parking lot of that building. It was a very traumatic time for me,” Beaty laughed.

Beaty, who now lives in Jamestown, Tenn., couldn’t remember the exact address of the original location, but it wasn’t either of the current locations.

After amassing more locations, Beaty and her husband split the business with Beaty’s brother and his wife, leaving her brother with the stores in Bowling Green and Lebanon, Tenn.

Her brother started the second Bowling Green store. Six years ago, Beaty’s brother wanted out of the shoe business and Beaty and her husband bought his nine locations.

“When we bought them, we always had the intention of combining the two (Bowling Green) locations,” Beaty said.

Mary Mills, manager of both Bowling Green locations, has been with the company for 19 years.

She said the store will look brand new, but customers can expect the same quality and service.

“Everything will be the same. The only difference is we’ll have more of it,” Mills said.

The new store will be twice as big as the store on the bypass and three times as big as the one on Scottsville Road, Mills said.

Mills said that although she is excited about the move, she and the other employees have made a lot of memories in the current locations.

“We have had fun, and that’s what’s life all about,” Mills said.

The discount shoe business often involves uncertainty because any variety of brands could come to the warehouse in Tennessee, but Beaty said her family attributes their success to God’s blessing. Beaty has run into people all over the world who have bought shoes at one of her stores, and she said she believes that kind of reach isn’t coincidental.

“We know that He has His hand on this business,” Beaty said. “We open a box and we never know if we’re going to pull out a Chanel or a Naturalizer or an Ugg.”

There is no set opening date for Marti and Liz yet, but workers – including Beaty’s husband – are working on the space five days a week to get it ready. Hyder’s Shoes combined employs nine people.

Each of those employees is invited to stay with the store when it moves, Beaty said.

Applicants can visit either of the current stores to apply before Marti and Liz opens or at the new store after it opens.

— Follow business beat reporter Monica Spees on Twitter at twitter.com/BGDNbusiness or visit bgdailynews.com.