More is known about Utah-based Huish Detergents’s announcement to further invest in operations of its newly acquired White Rain Company.

The nation’s largest producer of private-label detergent and household cleaning products said Wednesday a distribution center for the White Rain brand would be in Frankin’s Industrial Park.

In its first venture into the personal and body care product business, Huish acquired White Rain in November last year from Diamond Products, the company that had bought White Rain from the Gillette Company in 2000. Before that, Huish had primarily focused on household cleaning products, such as its signature Sun detergent and other items.

The nationally known White Rain products include shampoos, conditioners, mousse, gel, body wash and hair spray, according to Huish.

Currently Huish is consolidating the manufacturing and distribution operations for White Rain products and may possibly make the product in the future, according to Bowling Green Plant Manager Bobby Harris.

“At some point it is our plan to bring it in-house and increase jobs in the area. At this point, until we get some things lined out it will remain at other locations,” Harris said. “(This is) another avenue for us to launch into and grow our business.”

The production process for White Rain is similar to its laundry products, Harris said, and it’s a “value brand” seen as an economic choice for consumers, predominantly at discount retailers here and elsewhere in the United States.

But consumers may see more of White Rain in places they haven’t seen before, according to Harris.

“We’re going to try and launch it into different outlets from where it is right now,” Harris said. “Everybody wants an alternative to the brands to get a good product for a good value and it gives the consumer a different choice than having to buy a more expensive brand name product.”

The new 200,000-square-foot distribution center in the Sanders Interstate Industrial Park will create 25 to 30 jobs with at least a $40,000 annual salary, according to Harris.

“For Franklin, we would welcome new employees from that area, and draw from that workforce,” Harris said. “We understand and have people in our current plant that did a great job for us and we just want to continue to draw from that workforce.”

The building is owned by Red Rock Partners, a Franklin corporation.

The Huish distribution warehouse will operate five days a week with two shifts and will ship 25 truck loads of products per day.

“Huish is the second major distribution facility in the Sanders East Industrial park. Camping World located its East Coast operations there two years ago,” Simpson County Judge-Executive Jim Henderson noted in an announcement about Huish.

Mayor Jim Brown and Gary Broady, chairman of the Franklin-Simpson Industrial Board, also echoed that Huish’s commitment to the area was a “great way to close out” industrial development activity for the year.

Huish is Bowling Green’s sixth largest employer with more than 800 employees and has operations for its almost 500 other employees in Dyersburg, Tenn., Houston, Texas, along with its headquarters in Salt Lake City. Revenues for this year were valued at about $167 million.